/Experience Design
Mobile Design
Designing a mobile app is very different from designing a website since there are additional special features present in a mobile like a camera and fingerprint sensors which need to be considered while optimising design. Since cell phones have a permanent presence in the user’s life, the design needs to be behaviour focused.
HOW
We stick to core UI principles namely:
- Clarity- Users should intuitively be able to complete any task within the shortest period.
- Consistency- Consistency across applications reduces the need of the user to rethink or remember, enhances muscle memory.
- Familiarity- Humans have a tendency of finding comfort in familiar things, which increases user-retention and has higher chances of the user coming back to your app.
- Breathing Space - Presence of white space around content draws the user’s attention to the important parts of content and ensures greater readability and retention.
WHY
Survival and distinction are two qualities that are required to catch the eye in a crowded digital space, since more than half the world use smartphones accounting for over half of the world’s web traffic.
Learn more about Website Design
Learn more about eCommerce Design 
