/Experience Design

Mobile Design

Designing a mobile app is very different from designing a website since there are additional special features present in a mobile like a camera and fingerprint sensors which need to be considered while optimising design. Since cell phones have a permanent presence in the user’s life, the design needs to be behaviour focused.


We stick to core UI principles namely:​

  • Clarity- Users should intuitively be able to complete any task within the shortest period.​
  • Consistency- Consistency across applications reduces the need of the user to rethink or remember, enhances muscle memory.​
  • Familiarity- Humans have a tendency of finding comfort in familiar things, which increases user-retention and has higher chances of the user coming back to your app.​
  • Breathing Space - Presence of white space around content draws the user’s attention to the important parts of content and ensures greater readability and retention.​


Survival and distinction are two qualities that are required to catch the eye in a crowded digital space, since more than half the world use smartphones accounting for over half of the world’s web traffic.​

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