Data Analytics + Business Intelligence
Data is a powerful resource that can be utilised in various ways to improve your business. Data Analytics is the process of picking out signal from a noise of raw data and picking out patterns that help predict future trends while Business Intelligence is the practice of analysing data to implement immediate changes in your company, to achieve better efficiency.
We collect data after making sure proper analytics tools have been set up on your website as well as on social media platforms to ensure the right data is analysed to bring in the right changes. Then we track the KPIs on a marketing dashboard to easily track progress with the help of tools like Google data studio or tableau, which we then and report monthly to you so that you can decide what’s best for your business based on our data and analysis.
In business, it is important to know which direction to steer your business into, and DA+BI helps you achieve that goal with the correct data wherein you find new opportunities, overcome existing challenges and take your business numbers to the next level.