In an E-commerce business, seizing the marketplace with the right design is of utmost importance, since that's the first thing your users interact with before they decide to make a purchase. It is essentially a digital replica of a retail store that your user visits to shop for their desired products.
First impression is EVERYTHING. So, we make sure to tick these boxes while designing an E-commerce webpage:
- Design should ensure to highlight the products you’re selling right away.
- Easy access, a process that doesn’t require too many clicks to place an order.
- Consistent branding, enables the user to feel comfortable while interacting with your brand.
It takes a total of 50 milliseconds for the user to judge your marketplace and declare it memorable or call it quits. So, it is very important to design your digital store in a way which makes them think of going to a pretty and well-organised retail store that offer them higher value compared to a shabby and dingy store.