It refers to affection building activities for your brand. It is a very powerful strategy that can definitely improve the brand’s online image leading to more reach and more conversations. Digital PR utilises strategies like content marketing, influencer outreach, social media and search engine optimisation.
We always rely on our social listening skills to enhance your brand’s image, which is understanding how your customers perceive your brand through relevant brand conversations. We also engage in additional activities like organising online interviews, ensuring press releases are optimised with relevant links, influencer marketing, blogger outreach, building relationships with podcasters, reporters and influencers to build a bridge between your brand and your potential future collaborators. We also make sure to keep in mind the all-changing media, so our strategy includes content that can be viewed from all lenses and perspectives.
It is a very powerful tool that transforms static information into meaningful conversations that holds immense potential in helping your brand image. It acts like traditional PR, except your brand’s reach is much higher. It helps start a dialogue that answers questions and spreads information at a lightning speed, thanks to the internet!